Big Lake Brewing
Packaging first, then the whole brewery plate. A 10-year anniversary brand evolution built to make every beer feel unmistakably Big Lake.
The next ten years needed a stronger look.
Big Lake came to us on the edge of its 10-year anniversary, ready to rethink the brand for the decade ahead. The can designs were not consistent, which made it hard for a customer to quickly recognize that Undertaking IPA, Lake King, and PB Stout all came from the same brewery.
We started with packaging. The goal was to unify the system while still giving IPAs, stouts, and one-offs their own flavor. Once the cans had a recognizable Big Lake point of view, we carried that same look across menus, tap handles, truck wraps, apparel, and the brewery-restaurant experience.
Big Lake has started its journey to the next 10 years looking quite different, in the best possible way.
Packaging, menus, truck wrap, apparel, and more.
Let us plate the brand system behind your next launch, refresh, or anniversary push.
Bring us the messy middle: packaging that does not match, menus that need structure, a website that needs to sell harder, or a food brand that is ready to look as good as it tastes.